about eugenia

10 years of figuring out what it means to live regeneratively

Eugenia smiles warmly while walking through a vibrant field of tall blooming sunflowers.
Eugenia smiles warmly while walking through a vibrant field of tall blooming sunflowers.

Growing up in Hong Kong (a concrete jungle that is surprisingly 70% green space!), I spent years questioning why our society prioritizes GDP growth over ecological wellbeing, and why we are so disconnected from our local foodways. What started as a personal effort to advocate for sustainable eating quickly forced me to realize that individual actions alone aren't enough; the climate crisis is completely inseparable from deeper structural, social, and economic crises. Our global food system can be one of the most polluting industries on the planet, but when we embrace regenerative practices, it becomes an incredibly powerful tool to rebuild ecosystems, change culture, and strengthen communities. Scrutinizing these systems drove me to study global alternatives like Doughnut Economics and degrowth on the ground, living and working in Amsterdam, Costa Rica, and Kenya.

“Every day you live, you make a difference... find your reason and do your bit.”

— Jane Goodall

Immersing myself in field conservation taught me that science is fundamentally incomplete if it doesn't reach everyday people, and that true environmental advocacy must be community-led.

But navigating this path also forced me to look honestly at how exclusionary this industry can be. For too long, breaking into conservation has relied on the privilege that often comes with getting a foot in the door, and it is our collective responsibility to advocate for fair, inclusive opportunities so that all voices are represented in protecting our environment.

Today, my work focuses on making climate education accessible to everyone, because knowledge inspires action. We have the power to choose a future centered on collective care, community resilience, and shared joy. If we were to build a future where success is measured by how well we look after people and the planet, what would that look like to you?

Why I share

Climate action starts with awareness, and awareness grows through education. I started sharing bite-sized communication online because the right storytelling has the power to disrupt a daily scroll and reshape culture. But this platform was always meant to be a starting point. Use it to get curious, then go engage offline: volunteer, study, find your people, and take the conversation beyond the screen.

Eugenia talks happily with a local farmer who is giving her a thumbs up in a green rice paddy field.

My background and lived experience

  • A self-designed interdisciplinary degree in Sustainable Food Systems & Global Development and Public Policy as a Morehead-Cain Scholar at UNC Chapel Hill

  • A year leading Communications & Outreach at Mpala Research Centre, Kenya, as a Princeton in Africa Fellow

  • Food systems leadership & advocacy experience as Hong Kong’s Global Act4Food Youth Leader

  • Ongoing work building regenerative food systems with Zero Foodprint Asia

  • 8 years making environmental education accessible online, reaching millions of viewers

  • 30+ aspiring conservationists mentored through 1:1 calls

Trusted by brands and organizations working toward a better future

I've partnered with organizations who want their sustainability story told honestly, not sold. If that's you, let's talk about what working together could look like.


In the press and on stage

Talks, interviews, and features on the mission behind Eugreenia, for organizations considering a speaking engagement.

Eugenia smiling in the field in Kenya, with an open savanna landscape and wild giraffes behind her.

Have a question, an idea, or both?

Whether you have a quick question or just want to say hi, my inbox is always open. And if you’re a like-minded brand, organization, or institution looking to team up, let’s connect to collaborate on mission-driven content, strategic storytelling, or community initiatives to expand your audience.

Ready to take your conservation journey further?

Use a strategic 1:1 session to align your skills with paid work, or join a group of peers to experience community-led conservation firsthand.